Green Christmas: has commercialization gone too far?

Commercialization of Christmas is destructive to the holiday's true spirit.

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Commercialization of Christmas is destructive to the holiday's true spirit.

Natalia Mora, Memorial Staff Writer

“It’s that time of the year again.” It’s a phrase spoken with joy, hushed in anticipation, and groaned in disbelief by many as Christmas Day presses closer and the holiday sales become more enticing.

Turn on any television in the month of December and you’re sure to watch actors posing as loving families for the holiday season, cheesy grins and all. They will then, of course, endorse a box of fresh organic cookies, an electronic billing plan, even a brand new car. The product in itself makes no difference; it all does the same level of damage.

A greedy consumer’s market has twisted this genuine holiday’s true meaning into an economically profitable industry, capitalizing on heartfelt “memories around the campfire” and forever indoctrinating the youth with advertisements of Santa Claus holding up a new iPhone X, and omitting to acknowledge what the season is really about.

We aren’t children anymore, and it is no surprise that the season of Christmas achieves an economic stimulus unmatched in any other month.

This results in a chronological surplus of production, a plunge in value, a frenzy in sales and an incredulous waste of resources, otherwise the formula for a temporarily booming commercial industry.

For the consumer’s market, it truly is the most wonderful time of the year.

Many argue that the sudden spike in sales consistently harm the economy annually. As millennials gain a fast spot in the economy and take part in the December shopping frenzy, sales have been steadily skyrocketed. The National Retail Federation tracked $658.3 billion in holiday retail sales last year and predicted a 4% increase for this season.

Some pessimists might observe the statistics and conclude that the commercial industry presses its interests to pander to fun-loving holiday consumers who want nothing more than the very best for their friends and family. Others still, optimists and children at heart, sense no present issue and throw money at the balding dad on TV, with his plastic grin and winter gloves holding up a product as if it was some sort of game.

Those of us left have to unlock the true meaning of the holidays, a joy achieved by more than just a neatly wrapped present tidily topped with a bow under the Christmas tree. For the true at heart, the meaning is still there if you seek it.

As the holiday grows nearer, our intentions should remain as virtuous as the holidays that we celebrate. This should be a time spent with our loved ones, not stressing over what lights to put up, what presents to buy for friends or what decorations to hang at your party to out-Christmas the neighbors.

 

Contact Natalia Mora at [email protected]