The epitome of luxury, a beautiful clear-skinned women wears a vermillion red dress, revealing her slim figure as she leans over to effortlessly slide on a swath of lipstick. Immaculate images like these are seeds planted all over magazines and billboards, social media and news. There is no doubt that there have been recent negative coverage of the industry. Marina Diamandis, under the stage name Marina and the Diamonds, reported a designer photoshopping her legs to look skinnier. Burberry sent a model down the runway wearing a hoodie with a pull-string resembling a noose. Not a positive start to the year for the high-end fashion industry. Without proper representation and modern-day wokeness, clothing companies are tilled under the ground and forgotten about until next season. Things are not going to change.
Model recruiters are constantly seeking gorgeous white-teethed teens, not few and far between with new standards of beauty and the availability of Invisalign. With Instagram profiles, recruiters jobs have been made easier, with access to virtual portfolios piling up. It is a hard climb to be recognized as a rising talent without the proper presence on social media platforms like Instagram and Twitter. Mckenna Simpson was recruited by an agency by the age of only 13 after posting photos from a professional photo shoot.
“Insert quote,” said Simpson.
Anybody can be “targeted” by minor companies, with a sly slide into the DMs or a comment masked in a compliment with way too many emojis. A lot of students actually propagate this potential money-maker by including a sponsored product on of their posts while putting a good word in. With the perfectly aesthetic virtual profile and enough followers in the bank, anybody can make a little bit of side money while giving them even more exposure to bigger and better companies. Soon that good-looking teen could wake up in Paris with a fashion show to walk. This is a whole new world parents have to explore when it comes to their child’s subjection to the almost 3 billion people that actively use social media. The interns that are payed to manage online interactions are not the ones to be demonized for taking advantage of youthful beauty, but the overarching values of the company should be reanalyzed to confirm the actuality of purpose.
Makeup is a living, breathing industry with multitudes of young people lining up to sponsor lines like Glossier and Nude on their profile. Influencers and models can rack up millions of views and earn thousands of dollars on short full face makeup videos. Sophomore Kennedy Williams has over 6,000 followers on her makeup Instagram account @glambyken and averages 500 likes per photo and thousands of views per video. She has sponsored companies like I Am Organic skin products.
“This stuff is amazing, it leaves your skin so moisturized and the sugar is super nice,” said Williams, commenting on her sponsored post.
Posts like these are circulating through the blood vessels of Instagram. A model is defined as a person employed to wear clothes or have pictures taken of them. So, almost anyone who makes money by posting pictures of themselves online can be considered a model. This is leading to the proper representation of all kinds of people, beneficial to the Instagram community. But, models must be watchful of exploitation by large companies. Overall, it is amazing that students are utilizing social media to leave a mark on the world.
For questions or comments, contact me at [email protected]